Let's get right to the point.
If you're looking to grow your wedding DJ business, there are several steps you can take to increase your visibility, attract more clients, and earn a solid reputation in your local market.
Invest more in marketing and advertising. Every smart businessman knows that you have to spend money to make money. We recommend investing 6-12% of your goal revenue into advertising. For an already established company, 6% might be enough. For a start-up, 12% would make more sense since you don’t have returning clients or a big existing reputation.
Use a CRM to stay organized. With a Customer Relationship Management (CRM) tool, you can keep track of your leads, schedule follow-ups, and automate communication. This will help you save time and keep your business running smoothly.
Don't be afraid to try out different forms of advertising to see what works and what doesn’t. Experiment with different channels such as social media, email marketing, review websites, and paid ads. You should be able to see results from a source of advertising in 6 months or so. For review websites, make sure you up your reviews to at least double digits before paying for those advertising sites.
Stay on top of your leads. Research shows you have a much higher chance to close a lead the sooner you respond. Also make sure you follow up. I always send a follow-up email the next day, then 3 days after, 7 days after, 14 days, 30 days, 60 days after. I can’t tell you how many times I have closed someone at the 60 day follow up because no one else followed up but I did.
Put a contact form on the home page of your website. If you don’t have a website for the love of god, invest in a nice clean website even if it’s just one page. Also make your contact forms as short as possible, the shorter it is the more likely the client will fill it out.
Have a good sales process. Keep your emails short, informative and to the point. Always ask open ended questions. Save the long format information sharing for a phone or zoom meeting.
Make a great first impression. The client should be able to check all the following boxes when it comes to your dj business after your first phone call, meeting, or Zoom: You seem really enthusiastic to talk to them, you appear to be an expert in your field and really good at what you do, you are honest and transparent, and that you listened and asked questions. This goes for both in person presence and on Social Media. Make sure you use great content, pictures and videos.
Network with other DJs in your area. Always have 2-5 DJ friends that you trust and that you are able to network and exchange leads with. If you aren’t available on a specific date recommending another good DJ company will make you look good both in the clients eyes but also to the other DJs in your network and they will eventually return the favor.
Earn the respect of other vendors. Many of our leads come from recommendations from photographers, venues, videographers, bakers, and other DJs. We always send a thank you email every time we receive a lead from another vendor and if we book the lead we send a $25 Starbucks gift card ($25 is the maximum amount the IRS allows businesses to send as a gift and to write it off).
Mind your manners. Clean up after yourself at the end of a performance, don’t spend all day loading out. Most venues I talk to say this is one of the biggest decision makers for them when it comes to who they put on their preferred vendors list. You can be an amazing DJ, but if it takes you 3 hours to pack up and leave, or if you are leaving a mess behind, the chances of them recommending you are slim to none. We always arrive 3 hours early but aim for a 30-minute load-out time no matter the size or production.
Bonus tips.
Always have business cards on you.
Have mixes, pictures and videos you can showcase.
Dont be afraid to follow up with couples on their 1st & 2nd wedding anniversary and hit them that referrals are always appreciated